Whether you’re a newbie or veteran user in Twitter accept the fact that there are two types of followers you will encounter; the active and inactive one.
The active one is simply you’re followers who always visits Twitter, post updates,& re-post other’s post. They love to compliment and interact to other people. They won’t miss a trend.
While the inactive is the opposite one, lack of interest to engage, very passive, and almost abandon her/his account. In short, inactive followers are just dead / lazy / busy and even fake followers. And these inactive followers could be you also.
Well, not just of the type followers but of users as well:
Mashable posted the 10 Users You Will Meet on Twitter , it provides clear insights that people coming to Twitter has different interest and personalities. So, you can’t please and engage with everyone. As what experts said,it always takes time to build rapport with you and your followers.
Kissmetrics.com 20 Days to a High-Quality, Highly-Engaged Twitter Following, the author mentioned that the more engaged the follower, the more likely they are going to exchange value with you…whether by subscribing to your blog or actually paying you money for your product or service.
Quality vs Quantity
Why active followers are important to marketers? Though huge numbers of fake followers will portray your business or company as influential outside but in the long run you need bunch of active followers to help you promote your stuff in Twitter. If those active followers are bloggers and online experts, you can even offer to establish a mutual partnership that can benefit both parties.
Tools to Analyze and find Active Followers
Active followers are not hard to find but just don’t rely on Twitter platform, find useful third party tool that will enable you to analyze follower’s activity and trends.
Though the simplest way to check your follower’s activity is by going to: https://twitter.com/activity, there are free third-party tool that can help you analyze your follower’s activity and find new active followers better.
For this tutorial, I recommend my two favorite tools: TwitterDeck and Tweepi.com
TwitterDeck –Allows you to login without registration by using your Twitter credentials. TwitterDeck has a streamline interface, it provides real-time view of your followers activity, notifications, messages, and live tweets. Usually, I use TwitterDeck to find active followers by looking through the activity column; I can easily communicate and follow them. Also, it allows you to easily spot online users that if you follow them there’s good chance that they will notice you and follow you back instantly. Cool right?
Like in the Twitter interface, you can also follow, tweet back, send DM, mute, and black followers using TwitterDeck. Cons, you can’t do mass following or unfollowing. But above all this tool is totally free.
Tweepi.com – It’s a known free tool for Twitter. Using Tweepi it allows you to easily flush users who don’t follow you back or reciprocate following.With Tweepi you can easily spot inactive users, force them to unfollow you or cleanup. An added feature, the Geeky Follow via copy/paste utility to Tweepi. You can use this Tweepi tool to see loads of information about those tweeps, see who follows you of them, and even follow or unfollow select users using Tweepi simple interface. Upgrading to Premium subscription will provide more flexible features for a social media savvy.
I am using Tweepi since last year for my client’s and I am very happy for the good results.
PS : I wrote this post a year ago and it’s funny how this took so long to be published.. I hope it would still help you guys..I’ll update if I find something cool out there..Salamat