The former NetFlix Executive, Robert Kyncl will turn Youtube into Profits!

Google has hired Robert Kyncl, the former Netflix executive as its emissary to the studios, counting on he could help YouTube turn a profit.
Robert Kyncl, the 40 years old executive is a main architect of Netflix's popular on-demand Internet streaming service, who has negotiated the deals that gave subscribers access to thousands of movies and television shows. Google hopes he could repeat that feat as head of TV and film for YouTube, the world's largest video platform, with 500 million monthly viewers.

"The more the videos are relevant to you, the more you will be immersed in that experience, the more time you spend with us — which is precisely the goal," said Kyncl, who joined YouTube in September.

Could Robert Kyncl really turn a profit for Youtube? Time knows.